Our Digital Marketing Process for Small Businesses
Simple. Transparent. Focused on measurable growth.
At ATS Design Group, we believe effective digital marketing shouldn’t feel confusing or out of reach. Our approach is built around clarity, accountability, and results. Whether you’re a local retailer, contractor, or B2B service provider, our process helps you understand what’s being done, why it matters, and how it impacts your bottom line.
Why Our Process Works
We developed our 7-step digital marketing process to give small and mid-sized businesses the structure, insight, and confidence they need to compete online.
You’ll know exactly what’s happening, what’s next, and how each activity drives measurable results.
Key Benefits:
- Clear 90-day roadmap designed around your goals
- Transparent reporting tied to actual performance
- Direct communication with our marketing experts – no middle layers
- Scalable campaigns that grow as your business grows
Quick Takeaways
Here’s what you can expect when you work with ATS Design Group:
- A custom marketing strategy built around your specific goals
- Biweekly deliverables and progress updates
- Actionable insights from detailed audits and analytics
- Real metrics that measure what matters: calls, leads, and conversions
Built for Small Business Owners Who Want Results
Our process has helped clients across Syracuse and Central New York turn digital marketing into a predictable, scalable growth channel.
How We Work: Our 7-Step Digital Marketing Process
Every campaign we manage follows a structured, repeatable framework that ensures clarity and results from day one.
Step 1: Getting to Know Your Business
We start with a deep dive into your business goals, audience, and competitive landscape. This discovery phase ensures every marketing dollar is aligned with measurable objectives.
Step 2: Audit & Insights
Next, we analyze your current online presence, website performance, search visibility, local listings, social channels, and competitors to uncover what’s working and where opportunities exist.
Step 3: Strategy & Roadmap
We develop a clear 90-day roadmap that outlines priorities, tactics, and timelines. You’ll know exactly what’s coming next and why it matters.
Step 4: Execution in Sprints
Our team implements your campaign in focused two-week sprints, allowing us to test, refine, and adapt quickly to maximize results.
Step 5: Transparent Reporting
We track key metrics – traffic, conversions, calls, and leads – and provide detailed reports you can actually understand.
Step 6: Optimization & Refinement
As your campaign evolves, we fine-tune creative, targeting, and SEO to maintain performance and ROI.
Step 7: Growth That Lasts
Our goal isn’t just short-term wins. It’s sustainable digital growth that builds long-term visibility and credibility for your business.
Don’t Just Take Our Word For It.
What Our Clients Are Saying
“Amazing group of people. They have helped us countless times over the years with our marketing needs whether traditional print and broadcast, as well as online. Especially helpful with leveraging social media, which we didn’t have a clue about how to use.”
Ron Nieskes
Geneva NY
“Where have you been all of my life? After spending so much time and money with hack “experts,” I finally have an e-commerce website that is bug free and all around great. Could have paid for this several times over with the money I’ve wasted trying to get here! Thanks Paul!”
Russ Lambert
Camillus NY
“I have been working with ATS since 2003 when we first opened Centek Labs. They are one of the most professional web design companies I’ve ever worked with. Within weeks our site was live, and now we’re among the most visited environmental testing lab websites worldwide.”
Russ Pelligrino
Syracuse NY
“Paul and his staff are incredibly knowledgeable in the social media realm and takes the time to explain everything in a way that makes sense. From the very beginning, they went above and beyond to ensure that I understood each step of the process and felt confident in every decision.”
Mike A.
Cedar Rapids IA
“It is rare for a small business to find a website and social media partner as skilled and forward-thinking as ATS Design Group. Paul and his crew combine deep technical expertise with real-world marketing know-how. They understand what it takes to help you reach your goals, and do it with integrity.”
Jim Kennedy
Canandaigua NY
“We have been using ATS for many years now and have enjoyed their prompt and courteous service. They provided us with an excellent, easy to update website and are helping us with our current office computer upgrades and cloud migration. They have made the whole process very, very easy.”
Joe DePeter
Manlius NY
“I have been using ATS Design Group for several years. Top-notch service and knowledge. I highly recommend them to anyone.”
Tuck Liskay
San Diego CA
Why Small Businesses Choose ATS Design Group
Our small business owner clients work directly with our experts. There are no account managers, no hidden fees, and no confusing reports. We believe in doing the work and showing the proof.
- Direct collaboration with our strategists and developers
- Local knowledge of the Syracuse and Central NY market
- Fast response times and consistent communication
- Measurable ROI through transparent metrics
From local businesses to regional brands, we’ve helped clients build stronger online visibility, attract more leads, and grow their bottom line.
