Jr Junction Train & Hobby:

Rekindling the magic with a seamless ecommerce experience.

From idea to execution: Our awesome projects

BRAND STRATEGY | UI/UX WEB DESIGN | ECOMMERCE | SEO

ecommerce web design agency syracuse ny

Website Conversion Optimization

In a strategic push to elevate their ecommerce experience, Jr Junction Train & Hobby engaged us for a complete ecommerce website design and development to provide faster, smoother, and more secure checkout process with an intuitive, easy to use interface and user experience. The new ecommerce system was fully integrated with the in-store inventory and POS system, ensuring real-time product availability and pricing across all channels.

Every detail was designed to maximize conversion rate optimization, from intuitive navigation to a frictionless payment flow that builds trust and keeps customers moving forward. With a seamless connection between online and in-store experiences, Jr Junction now offers dedicated hobbyists across upstate New York and nationwide a shopping journey that’s as reliable and enjoyable as the trains and models they love.

ATS Design Group truly understands all aspects of the web, which makes me feel very secure working with them. They follow through with everything they promise.

Phil Edwards, Owner
Jr Junction Train & Hobby

eCommerce Brand Exceeds Organic Revenue Goal by 173%

Jr Junction Train & Hobby, a Syracuse-based model train and hobby retailer known for its extensive selection of model trains, plastic models, and hands-on hobby supplies, partnered with ATS Design Group to reimagine a new engaging approach for their online presence.

The project included a full website redesign and development effort aimed at capturing the store’s unique brand personality, engaging hobbyists more effectively, both in Central New York and across the nation, and driving increased  ecommerce sales through a streamlined customer experience.

Project Tasks

ECommerce + SEO

We integrated SEO strategies directly into Jr Junction’s updated ecommerce platform, optimizing product pages, categories, and site structure to align content, and ensuring search visibility to drive conversions and online sales.

Content UX Experience

We redesigned Jr Junction Train & Hobby’s overall site template to boost engagement, crawlability, and the company’s enviable position in the model train and hobby space.

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