/ OUR WORK
National Pond Service
Redesign and 82% Organic Traffic Increase for National Pond Service
WEBSITE DESIGN | SEO | LEAD GENERATION | EMAIL MARKETING

About the Client
This National Pond Service case study highlights how we helped the Canandaigua, NY-based company, a trusted provider of pond and lake management for homeowners, HOAs, and commercial clients, modernize their digital presence. With decades of experience, they deliver services including pond design, maintenance, and pond management while prioritizing sustainability and healthy aquatic ecosystems.
Their strong offline reputation wasn’t reflected online: the website was outdated, hard to navigate on mobile, and lead generation relied on manual processes.
The Project Objective
Partnering with ATS Design Group, National Pond Service aimed to:
- Complete website redesign for a modern, mobile-friendly high-conversion experience.
- Boost organic visibility and grow traffic with targeted lead generation website design.
- Generate qualified leads through forms and digital campaigns.
- Automate email marketing to nurture and retain clients.
- Create an online booking system for remote consultation services.
The goal: turn their website into a growth engine that attracts, converts, and retains clients while showcasing expertise and topical authority.
Working with ATS Design Group in Syracuse transformed our website and digital marketing. Their technical expertise and real-world marketing skills helped us reach our growth goals. The results speak for themselves. It was absolutely worth the investment.
Jim Kennedy, Owner
National Pond Service
320% More Organic Monthly Leads
From low visibility to page one domination, discover how our website redesign and construction marketing services for Central New York contractors helped National Pond Service reach its goals.





