National Pond Service

Redesign and 82% Organic Traffic Increase for National Pond Service

WEBSITE DESIGN | SEO | LEAD GENERATION | EMAIL MARKETING

National Pond Service homepage showing redesigned website with modern UX, clear navigation, and service highlights

About the Client

This National Pond Service case study highlights how we helped the Canandaigua, NY-based company, a trusted provider of pond and lake management for homeowners, HOAs, and commercial clients, modernize their digital presence. With decades of experience, they deliver services including pond design, maintenance, and pond management while prioritizing sustainability and healthy aquatic ecosystems.

Their strong offline reputation wasn’t reflected online: the website was outdated, hard to navigate on mobile, and lead generation relied on manual processes.

The Project Objective

Partnering with ATS Design Group, National Pond Service aimed to:

  • Complete website redesign for a modern, mobile-friendly high-conversion experience.
  • Boost organic visibility and grow traffic with targeted lead generation website design.
  • Generate qualified leads through forms and digital campaigns.
  • Automate email marketing to nurture and retain clients.
  • Create an online booking system for remote consultation services.

The goal: turn their website into a growth engine that attracts, converts, and retains clients while showcasing expertise and topical authority.

Working with ATS Design Group in Syracuse transformed our website and digital marketing. Their technical expertise and real-world marketing skills helped us reach our growth goals. The results speak for themselves. It was absolutely worth the investment.

Jim Kennedy, Owner
National Pond Service

320% More Organic Monthly Leads

From low visibility to page one domination, discover how our website redesign and construction marketing services for Central New York contractors helped National Pond Service reach its goals.

Website Development

  • Full website redesign focused on user experience and service clarity
  • Reorganized service structure for easier navigation
  • Full search engine optimization coupled with fast-loading, responsive performance
  • Integrated contact forms and booking functionality

Lead Generation

  • Created high-converting landing pages for targeted service areas
  • Managed targeted Google and Meta PPC campaigns
  • Installed analytics tracking for lead attribution

Email Marketing

  • Developed branded templates and automated workflows
  • Created segmented email campaigns for new leads, lead nurturing, and existing clients
  • Measured engagement to improve open and click rates

UI/UX Design

We created a mobile-first, user-focused website that makes it easy to explore services and take action wit.

  • Clear navigation and service hierarchy
  • Prominent calls-to-action
  • Modern, eco-friendly design
  • Fully responsive across devices

THE RESULT: a professional, lead-generating platform.

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