/ OUR WORK
NYS Association for Bilingual Education
NYSABE Case Study: Website Redesign & Digital Engagement
DIGITAL STRATEGY | CUSTOM WEB DEVELOPMENT | UX DESIGN
Streamlined Digital Presence for NYS Bilingual Education Advocates
The New York State Association for Bilingual Education (NYSABE), the leading bilingual education organization in New York, partnered with ATS Design Group to redesign and optimize their website. The project focused on creating a logical, user-friendly platform to serve as the authoritative digital face of the organization, providing member educators across New York State with seamless access to resources, event information and registration, and bilingual educational advocacy materials.
By reorganizing content and improving navigation, the redesigned site strengthens NYSABE’s mission to support bilingual education throughout New York State public schools while showcasing the association’s leadership, credibility, and resources.
The Challenge
The New York State Association for Bilingual Education (NYSABE) needed a website that reflected its statewide influence and commitment to supporting bilingual educators. While the organization’s existing site contained years of valuable information and advocacy content, it lacked a clear structure and intuitive flow.
Key challenges included:
- Website Reorganization: The site’s navigation and content hierarchy were not intuitive, making it difficult for educators and visitors to find relevant materials quickly.
- Outdated Content: Important pages and resources required updates to better align with NYSABE’s current initiatives, outreach and programs.
- Membership Support: The website did not effectively highlight the benefits of membership or provide clear pathways for joining or renewing.
- Public Relations: The site’s design and messaging did not fully convey NYSABE’s credibility, leadership, or advocacy role in New York’s bilingual education community.
Our custom web development challenge for this statewide educational membership organization was to create a cohesive, well-organized digital platform that supported its mission, strengthened its public messaging, and provided meaningful value to educators and stakeholders across New York State.
Positive Client Feedback:
The launched website received enthusiastic feedback from NYSABE leadership and board members for its organized structure, professional design, and improved accessibility.
Through its partnership with ATS Design Group in Syracuse, NYSABE elevated its digital presence, reinforcing its reputation as a respected statewide advocate for bilingual education and highlighting its ongoing commitment to educator support and advancing student support in New York’s educational system.
Meeting the Challenge
We assessed NYSABE’s website to transform it from an information-heavy site into a clear, user-friendly platform that better supports members and reinforces its statewide presence.
KEY STEPS:
- Clarified Content Strategy: Reviewed and reorganized existing pages to ensure easy, intuitive access to essential resources, updates, and current information.
- Redefined User Experience: Streamlined site navigation and content hierarchy for a logical, intuitive flow.
- Enhanced Visual and Brand Presentation: Refreshed the site’s design to reflect NYSABE’s professionalism and leadership within New York’s education community.
- Search Performance Optimization: Implemented SEO best practices to ensure visibility and accessibility across all devices.
Project Tasks
