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Secor Post Frame Solutions:
Builder Contractor Website Design & Lead Generation
CONSTRUCTION MARKETING STRATEGY | SEO | WEB DEVELOPMENT | UX DESIGN
Secor Post Frame Case Study: Strategy & Web Development for a Regional Construction Leader
Secor Post Frame Solutions is a premier design-supply firm providing high-performance agricultural, commercial, and residential building solutions across Wayne County NY and the Finger Lakes region of Upstate New York. With a legacy spanning over 80 years in Savannah, NY, they sought to elevate their digital presence to reflect their engineering expertise, regional reputation, and modern, full-service client experience.
This digital transformation successfully bridged the gap between Secor’s storied history and the modern buyer’s expectations, securing their position as the premier post-frame authority in Central New York.
Project Highlights
Our redesign of postframesolutions.com merged intuitive user experience with a high-authority interface to reflect Secor’s structural engineering mastery.
- Create a streamlined interface allowing users to request quotes with zero friction.
- Authority-Driven Messaging: Precision content and architecture that highlights Secor’s 80-year legacy and regional expertise.
- Modernized Identity: A cohesive visual system using high-quality photography to showcase the scale and detail of their capabilities.
- Mobile-First Performance: A responsive, high-speed design built for contractors and farmers to access info directly from the job site.
With Secor, our approach was centered specifically on website design for construction and building-material companies highlighting the company’s decades of knowledge and expertise while helping builders, contractors and property owners move easily from project planning and product research to the right resources and next steps.
Positive Client Feedback:
The redesigned website was well received by Secor’s leadership for its clean, professional appearance, intuitive navigation, and straightforward, informative content.
Through its partnership with ATS Design Group in Syracuse, Secor Post Frame Solutions strengthened its digital presence in a way that reinforces its long-standing reputation as a trusted partner in post-frame engineering, design, and materials supply in Wayne County NY and the Finger Lakes while clearly reflecting the company’s decades long commitment to reliability, compliance, and responsive, client-focused service.
168% Growth in Lead Generation Quality
We began the project with a deep dive into Secor Post Frame Solutions’ trusted brand, honoring more than 80 years of service to the Finger Lakes and Wayne County, NY region.
We developed a results-driven digital strategy and website redesign focused on usability, credibility, and conversion performance while reinforcing the legacy that has made Secor a respected name for generations.
KEY STEPS
- Defined clear brand messaging honoring Secor’s 80+ years of trusted post-frame expertise in the Finger Lakes and Wayne County.
- Redefined User Experience: Streamlined site navigation and content hierarchy for a logical, intuitive flow.
- Developed locally focused, SEO-optimized content to reinforce Secor’s role as a dependable regional partner.
- Implemented clear calls-to-action to support RFQs, consultations, and project inquiries.
Project Tasks
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