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Tully Building Supply Case Study
Strategic Website Redesign & Digital Branding
DIGITAL STRATEGY | CUSTOM WEB DESIGN | UX DESIGN | SOCIAL MEDIA MARKETING
Tully Building Supply Case Study: Website Design and Digital Branding
Project Overview
Tully Building Supply partnered with ATS Design Group for a full digital transformation, including a complete website redesign, a updating content to target their core audiences, and a new social media strategy focusing on their expertise and over 100 years in business.
Our targeted approach to web design for building material suppliers helped modernize the Tully brand while showcasing its extensive product offerings in the construction and building supplies sector for both professional builders and homeowners. The new digital presence also strengthened Tully’s visibility throughout Syracuse and Central New York, including Onondaga, Cortland, and Cayuga counties, while reinforcing its long-standing reputation as a respected Do it Best cooperative member.
Challenges and Goals
- Outdated website design and unclear messaging for both builder and homeowner audiences
- Limited local search visibility and inconsistent brand presentation online
- Underdeveloped social media presence that didn’t reflect their expertise or deep community ties
- Need for a cohesive digital identity connecting website, content, and social platforms
Positive Owner Feedback:
Tully Building Materials’ redesigned website earned praise from company leadership for its clean design, intuitive navigation, engaging visuals and depth of content that clearly communicates the company’s offerings and 100+ years of expertise.
Through the partnership with ATS Design Group, Tully strengthened its digital presence, reinforcing its reputation as a trusted Central New York building supply partner and showcasing its commitment to knowledge, reliability, and client-first support.
Elevating Brand Identity and Market Presence
The first step in the Tully Building Supply case study project was in-depth discovery starting with Tully’s overall brand presence, audience, and market position across Central New York. The result was a cohesive digital strategy and redesign focused on brand positioning, clarity, usability, and visuals.
KEY STEPS:
- Focused brand messaging to highlight 100+ years of experience, knowledge, and product expertise.
- Developed a comprehensive website strategy, including a clear layout that made it easy for visitors to find the information they needed, and visually appealing imagery showcasing the company’s products and services.
- Created locally optimized content targeting Syracuse, Onondaga, Cortland, and Cayuga counties.
- Integrated strong calls-to-action for quotes, estimating, and delivery services.
Project Tasks
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