/ OUR WORK
Voga Wigs & Hair Add-Ons:
Hair Replacement & Wig Studio Website Design & Digital Strategy
WEB DESIGN & DEVELOPMENT | CONTENT STRATEGY | SEO OPTIMIZATION
Voga Wigs Case Study: Strategy & Web Development for a Wig Studio
Voga Wigs & Hair Addons, based in Green Bay and Appleton, Wisconsin, specializes in high-quality wigs and hair restoration solutions for women as well as children and men. Their mission is to empower clients with confidence through personalized hair loss solutions, including custom fittings, styling, and guidance.
When Voga Wigs partnered with us, they needed a fresh digital presence and consumer-focused web design that reflected their professionalism and 30+ years of experience, supported online bookings, and reinforced the welcoming, private, judgment-free experience clients receive at their studio.
The Challenge
Voga Wigs faced several critical challenges typical for local independent hair replacement and wig studios:
- An outdated website that didn’t reflect their premium services or brand story.
- Limited online consultation booking capabilities.
- Poor visibility in local search results for women’s wig services and hair restoration.
- Difficulty communicating product offerings and studio expertise to potential clients.
Our objective: create a modern, user-friendly website that strengthens Voga Wigs’ local presence, drives client bookings, and showcases their hair restoration expertise.
The Results
Since re-launch, the Voga Wigs website has achieved:
- Higher local search rankings for women’s hair restoration and wig services.
- Increased consultation bookings through the streamlined scheduling system.
- Improved client engagement via 24/7 chat support.
- Enhanced brand credibility, emphasizing a welcoming, judgment-free environment.
A Reputation Rooted in Personal Care
The new Voga Wigs & Hair Add-Ons website now positions Voga Wigs as a trusted, modern family-owned and operated wig and hair replacement studio in the Green Bay and Appleton, Wisconsin area, firmly rooted in trust, expertise, and personalized care.
Positive Owner Feedback:
The new Voga Wigs website earned praise from owner Keith Zimmerman for its welcoming, professional design, intuitive consultation booking, and 24/7 client support.
Through its partnership with ATS Design Group, Voga Wigs was able to elevate its digital presence, strengthen its reputation as a trusted, judgment-free wig studio and showcase its dedication to personalized client care and hair restoration expertise.
237% Increase in Organic Lead Generation
We designed a complete digital strategy, combining local SEO, brand messaging, and user experience design.
Key strategic steps included:
- Brand storytelling: highlighting Voga Wigs’ judgment-free studio and personalized client experience.
- UX/UI design: creating intuitive navigation that makes it easy for visitors to explore services and book consultations.
- Enhanced consultation booking: integrating a seamless appointment system with real-time availability.
- 24/7 client support: implementing live chat functionality to answer questions and with real time lead generation.
- Local SEO optimization: targeting Green Bay and Appleton, Wisconsin.
THE RESULT was a wig studio website design that balances aesthetic appeal, usability, and conversion-focused functionality, ensuring clients can easily book consultations and get immediate support.
Project Tasks
